Utopia Brief
2022
The brief required that I identify a core value system for my own 'personal utopia'.
I experimented with presenting my five key 'utopian ideals' utilising dystopian imagery, trying to navigate whether a Utopia can exist, or if they’re just thinly veiled dystopias. An attempt at looking into the subjectivity of a Utopia along with the humanitarian aspect of them, based on a heirarchy of needs.
final posters
final animation
Process
research and experimentation
I aimed to use dark dystopian colours and a Propaganda art style, while presenting humane ideals.
The five promises I decided on were; Equality, Security/protection, Shelter, Water and Food, The main physiological human needs, based on Maslow’s hierarchy of needs (a five tier model of human needs, classified into three different types; Basic, Psychological and Self-fulfilment)
experimentation with colour and font
My outcome was a bit satirical, following the narrative of Bartholomew and his rise to power as the 'supreme baby,' leader of his Utopia. Contrasting the innate 'purity' associated with babies with the hor- ror associated with being a dictator/leader in a dystopia. Storyboarding and experimentation with the art style helped a lot in going forward with the animation.
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storyboarding and art style exploration